I’ve created huge promoting mistakes. a couple of year past I sponsored an enormous event stuffed with my ideal purchasers. I met concerning three hundred folks Associate in Nursingd created an email communication campaign in gear specifically for them supported the content we tend to had all learned. it absolutely was a well thought out campaign until… one amongst the emails that I wrote was worded poorly. The sentiment I shared was valid; but, the means I place it with success abused everybody I simply met.
It certainly was not intentional but what I did next had to be. There were several options including: I could ignore it and hope that it would blow over. I could chastise myself and stop marketing completely because obviously I had no idea what I was doing. I could respond to those that emailed me and say I’m sorry to them. I could publicly own up to my mistake, explain what happened and apologize. I chose to own up to my mistake publicly. The result was forgiveness and not only did it blow over but people also gained a new level of respect for me.
Another mistake I made was in my book. After it went to print, and after copies were being sold and shipped out, I found several mistakes in it. The worst was in the “About the Author” section. One of the sentences was repeated. For this mistake I simply chose to have the errors fixed, and a new file created, so that future copies of the book would be correct. I did not apologize or send new copies to those that received the incorrect one; however, I use this as an example when I teach “done is better than perfect”.
I know other people make mistakes in their business. An entrepreneur I know did a phone call blast (robocalls). I don’t know what his plan was but the calls were made at one o’clock in the morning. Fortunately my phone number was not on the list because I tend to hit the ceiling when the phone rings when I’m sound asleep. I can’t imagine that he meant for that call to go out in the middle of the night. He certainly made a mistake. The question is, what did he do next?